Residential and business consumers in deregulated energy markets have the power to choose their energy supplier. The power to choose gives consumers the opportunity to compare suppliers and find energy plans that satisfy their usage needs and budget requirements. Whether in a deregulated city in Texas, New York, Ohio or another state, you can shop for electricity or natural gas and find the best plan for you!
Then, in 2002, Texas deregulated the electricity market and everybody cheered!  Except that, sure, deregulation opened up the market to competition that may (or may not) have resulted in lower rates, but it introduced a whole host of other issues.  These issues may not have been factors before but now they’re critical when you’re on the look-out for cheap Houston electricity providers.
The UK has been a net importer of energy for over a decade, and as their generation capacity and reserves decrease the level of importing is reaching an all-time high.[127] Their fuel price's dependence on international markets has a huge effect on the cost of electricity, especially if the exchange rate falls. Being energy dependent makes their electricity prices vulnerable to world events, as well.

You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.
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