Electricity cannot be stored as easily as gas, it is produced at the exact moment of demand. All of the factors of supply and demand will therefore have an immediate impact on the price of electricity on the spot market. In addition to production costs, electricity prices are set by supply and demand.[120] However, some fundamental drivers are the most likely to be considered.
Your most effective weapon, however, is a site like ComparePower (Power to Choose) to locate and compare details from various Houston electricity resellers.  In one fell swoop, you will efficiently and quickly locate and classify cheap electricity resellers all on one page, instead of wasting your valuable time searching out available companies and visiting their websites one by one (who even does that any more?).
Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
Should you choose a short-term, long-term, month-to-month, or prepaid plan? The short answer: it depends on your specific needs. How long do you anticipate living at your location? Are you deciding in the peak season (summer in Houston) or off season? All electricity providers in Houston offer a broad selection of plans for different contract lengths. Many also offer month-to-month and prepaid electricity plans. The bottom line is that everyone’s needs are different and all contract term lengths offer advantages and disadvantages.
Compare and choose energy plans from the best electricity providers in Houston, Dallas, Fort Worth, Abilene, Waco, McAllen and all other energy deregulated cities in Texas: Direct Energy, First Choice Power, Frontier Utilities, Payless Power, Acacia Energy, Tara Energy, Sunfinity Solar and more. With most of these provider plans, you can even get same-day energy for free! Quick Electricity features many electric companies with free nights and weekends. Popular prepaid electricity plans include, Bright Choice, Power to Go Weekends and Deposit Saver. Call us now to get your lights on pronto!
To skirt the late summer electricity rate hikes, a little bit of planning can really pay off. Try to avoid signing new long-term electricity contracts in late summer. While it may be impossible to escape signing a new electricity contract if you’re moving during that time, just know that a short-term plan may make more sense until the rates go back down in the fall.  That way you’re not stuck paying a premium rate for an entire year or more.
There was a time when electricity was electricity.  Like so many other places around America, in Houston, electricity didn’t mean “cheap electricity”.  But you moved into your home and you called the utility and they turned on the power and the bill came in and you paid it every month.  Oh, sure, you might grumble at the amount but then you’d go around and yell at the kids for leaving the lights on and the TV blaring with nobody in the room or maybe you’d look into buying more energy-efficient appliances.  When it came down to it, the Bill was the Bill.  Either you paid the bill or you ate dry packet meals, had cold showers, and watched TV by peering through the neighbor’s window after dark (preferably once they’d turned the TV on).  What’s that?  You want cheap electricity?  Sure thing:  call 1-800-WHO-CARES any time during regular business hours of 2:17am to 3:04am Sundays only.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
3.     Customer service:  When the only utility available has lousy customer service, nobody is surprised.  They don’t even pretend to care – they know they have you over a barrel.  With all these new players in town, however, it’s a slap in the face to be treated like royalty until you’ve signed on the dotted line and now they won’t even return your calls or the person on the phone can’t string three English words together or if he does speak English, he’s brand new and panicking trying to pull up your account information.
Energy Deregulation simply gives Texas residents the choice to select which electricity provider they want to use. In regulated cities, the state government restricts utility companies to only sell in their designated areas, taking the free market out of electricity. Texas deregulation gives the decision back to the consumer, and we’re happy to help make that decision easier.
Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.
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