Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
Canadian electricity is cheap at 10 US cents per kilowatt hour, which is reflected in their high average electricity usage. US electricity prices at 0.12 $/kWh are also quite cheap internationally. In India and China they are very cheap. The UK is in the middle at 20 cents. It’s relatively expensive globally but not too bad for Europe, where most countries pay a high share of tax on their power.
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It’s very important to do your own research to understand the business focus of the company you are considering, as well as tax advantages (and possible disadvantages) if the company is a limited partnership. For example, Seadrill Ltd. SDRL, -1.72%  provides offshore-drilling services worldwide. Seadrill Partners LLC SDLP, -3.22%  operates offshore-drilling rigs under specific contracts with several major oil companies, including Exxon Mobil Corp. XOM, +0.17%  and Chevron Corp. CVX, -0.43%  
Although conventional long-term contracts may offer you very low kilowatt-hour prices, these contracts also impose many obligations and hefty penalties for non-compliance. No deposit electric plans tend to have a slightly higher energy price that long-term contracts, but allow more freedom in how you pay for your electricity. The most relevant differences between no deposit electricity plans and conventional contracts are summarized in the following table:

Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.
Snowpack, streamflows, seasonality, salmon, etc. all affect the amount of water that can flow through a dam at any given time. Forecasting these variables predicts the available potential energy for a dam for a given period.[124] Some regions such as the Egypt, China and the Pacific Northwest get significant generation from hydroelectric dams. In 2015, SAIDI and SAIFI more than doubled from the previous year in Zambia due to low water reserves in their hydroelectric dams caused by insufficient rainfall.[125]
For example, shoppers for Texas electricity plans in the 77494 ZIP code in Katy, TX, could find 12-month plans for 6.8 cents/kWh in February; by June, electricity rates had increased 27 percent to 9.3 cents/kWh. As of early September, 12-month plans were up again, to 9.9 cents/kWh – a 6.5 percent hike from June and a 46 percent increase just since February.
Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
Prices for any single class of electricity customer can vary by time-of-day called TOU or time of use or by the capacity or nature of the supply circuit (e.g., 5 kW, 12 kW, 18 kW, 24 kW are typical in some of the large developed countries); for industrial customers, single-phase vs. 3-phase, etc. Prices are usually highest for commercial and residential consumers because of the additional costs associated with stepping down their distribution voltage. The price of power for industrial customers is relatively the same as the wholesale price of electricity, because they consume more power at higher voltages. Supplying electricity at transmission-level high voltages is more efficient, and therefore less expensive.
We've pioneered our techniques and grown our expertise in the retail energy industry for more than a decade. With hundreds of thousands of customers and firm investor backing, we're a company you can count on. Spark Energy is also proud to be a publically traded company: our NASDAQ ticker is SPKE. Visit our investor relations page for more information.
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