Electricity cannot be stored as easily as gas, it is produced at the exact moment of demand. All of the factors of supply and demand will therefore have an immediate impact on the price of electricity on the spot market. In addition to production costs, electricity prices are set by supply and demand.[120] However, some fundamental drivers are the most likely to be considered.
Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:

We've pioneered our techniques and grown our expertise in the retail energy industry for more than a decade. With hundreds of thousands of customers and firm investor backing, we're a company you can count on. Spark Energy is also proud to be a publically traded company: our NASDAQ ticker is SPKE. Visit our investor relations page for more information.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Amigo Energy, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
Wind and solar power are non-dispatchable. Such power is normally sold before any other bids, at a pre-determined rate for each supplier. Any excess is sold to another grid operator, or stored, using pumped-storage hydroelectricity, or in the worst case, curtailed.[116] Curtailment could potentially significantly impact solar power’s economic and environmental benefits at greater PV penetration levels.[117] Allocation is done by bidding.[118]

Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
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