Electricity cannot be stored as easily as gas, it is produced at the exact moment of demand. All of the factors of supply and demand will therefore have an immediate impact on the price of electricity on the spot market. In addition to production costs, electricity prices are set by supply and demand. However, some fundamental drivers are the most likely to be considered.
There are over 60 different energy suppliers competing for your business on any given day in Texas. Many of these electric companies have websites that are confusing and nearly impossible to navigate, their rates and fees hidden by dense industry jargon and misleading advertising. Who has the spare the time to sort through the choices spread out over all these different sites and companies?