Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.

In addition to having a healthy dose of Texas pride, we also pride ourselves on providing friendly customer service. Amigo Energy customer service comes in a variety of convenient ways—from our mobile app and desktop portal, to our US-based call center with over 500 customer service agents. No matter which type of Amigo Energy customer support you choose, you’re sure to get the service you need in the timeframe you want it.


Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
Twenty-nine states have deregulated electricity, natural gas or both. That allows you to shop for the supply portion of your bill from alternative providers who may offer rates lower than the default supplier – usually a utility. Delivery services and billing will remain the responsibility of the local utility as they own the power lines and wires that keep the lights on.
Ironically, technology can make the utilities’ problem worse, not better—at least in the short term. In the past, grids were developed because it was cheaper to generate large quantities of power and distribute it over wide distances, rather then generate smaller quantities closer to the place of use. It is for this reason that electricity is seen as a business that benefits from “economies of scale”.
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.

With over 2.3 million residents, Houston is the largest city in Texas and the fourth most populated in the United States. Encompassing over six hundred square miles, Houston stands as the fifth most popular metropolitan area in the country and gets its name from the commander who won Texas’ independence from Mexico in 1836. The city lies in the southeastern portion of the state within a deregulated Electricity market and as such, allows residents to select an energy provider from the various service companies that serve the state.


July 2018 data, the latest available, show that the average U.S. price – 13.12 cents per kilowatt hour (kWh) – was down 0.7% compared with a year ago. If you live in Louisiana, you pay the lowest average residential electricity rates of any state in the country – 9.37 cents per kWh. The next lowest rate is in Washington, where residents pay an average of 9.79 cents per kWh.
Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.
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