Aside from times of natural disasters and large-scale accidents, electricity prices tend to be steadily dictated by electricity demand. Typically, the price of electricity rises when demand rises. In turn, the lower demand is, the cheaper electricity rates become. This pattern is due to the fact that increased demand requires increased energy production. When extra energy is demanded, utilities are forced to use alternative sources of energy production that may cost more to operate. For example, when electricity demand reaches a high point in Texas, coal plants are used alongside the typical natural gas plants. These coal plants are costlier and less effective than natural gas plants, but are necessary to meet high electricity demand levels.
The table below shows simple comparison of electricity tariffs in industrialised countries and territories around the world, expressed in US dollars. The comparison does not take into account factors including fluctuating international exchange rates, a country's purchasing power, government electricity subsidies or retail discounts that are often available in deregulated electricity markets.
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OPEC nations, along with Russia and Mexico, have refused to cut production, which is their traditional tool to prop up oil prices, out of fear of losing market share to the U.S., which has transformed the international oil market by greatly expanding hydraulic fracturing over the past decade. And U.S. producers might not lower production as quickly as some investors expect because of the significant improvement in the efficiency of horizontal fracturing wells.
A lot of these financial structures ultimately boil down to being a form of government guarantee, which means that they can’t be scaled up to “solve” countries’ power problems because the governments cannot carry all the liabilities. Countries try to introduce the private sector into power generation precisely to reduce such guarantees, which then end up returning through the back door in the form of government support.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.