Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
Although conventional long-term contracts may offer you very low kilowatt-hour prices, these contracts also impose many obligations and hefty penalties for non-compliance. No deposit electric plans tend to have a slightly higher energy price that long-term contracts, but allow more freedom in how you pay for your electricity. The most relevant differences between no deposit electricity plans and conventional contracts are summarized in the following table:
Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.