Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
Aside from times of natural disasters and large-scale accidents, electricity prices tend to be steadily dictated by electricity demand. Typically, the price of electricity rises when demand rises. In turn, the lower demand is, the cheaper electricity rates become. This pattern is due to the fact that increased demand requires increased energy production. When extra energy is demanded, utilities are forced to use alternative sources of energy production that may cost more to operate. For example, when electricity demand reaches a high point in Texas, coal plants are used alongside the typical natural gas plants. These coal plants are costlier and less effective than natural gas plants, but are necessary to meet high electricity demand levels.[1]
The table below shows simple comparison of electricity tariffs in industrialised countries and territories around the world, expressed in US dollars. The comparison does not take into account factors including fluctuating international exchange rates, a country's purchasing power, government electricity subsidies or retail discounts that are often available in deregulated electricity markets.[5]
For example, in 2012, Hawaii residents had the highest average residential electricity rate in the United States (37.34¢/kWh), while Louisiana residents had the lowest average residential electricity costs (8.37¢/kWh). Even in the contiguous United States the gap is significant, with New York residents having the highest average residential electricity rates in the lower 48 U.S. states (17.62¢/kWh).[6]
That means that customers in Houston paid an average of $5,500 more for electricity over a 14-year time span beginning in 2002, according to the group that buys electricity on behalf of municipal governments in Texas. The calculation, which uses data from the U.S. Energy Information Administration, assumes monthly electricity use of 1,300 kilowatt hours.
In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
Since consumer demand directly affects energy rates, it’s important to note seasonal trends of demand throughout the year. Overall, demand tends to be higher during the winter and summer months and lower during the fall and spring months. This pattern isn’t shocking since it’s normal for people to require more energy during extreme heat and extreme cold.
Excessive Total Harmonic Distortions (THD) and not unity Power Factor (PF) is costly at every level of the electricity market. Cost of PF and THD impact is difficult to estimate, but both can potentially cause heat, vibrations, malfunctioning and even meltdowns. Power factor is the ratio of real to apparent power in a power system. Drawing more current results in a lower power factor. Larger currents require costlier infrastructure to minimize power loss, so consumers with low power factors get charged a higher electricity rate by their utility.[130] True power factor is made of displacement power factor and THD. Power quality is typically monitored at the transmission level. A spectrum of compensation devices[131] mitigate bad outcomes, but improvements can be achieved only with real-time correction devices (old style switching type,[132] modern low-speed DSP driven[133] and near real-time[134]). Most modern devices reduce problems, while maintaining return on investment and significant reduction of ground currents. Power quality problems can cause erroneous responses from many kinds of analog and digital equipment, where the response could be unpredictable.
Not only does Amigo Energy feature useful resources on our blog, but we have the right technology to help you track your residential electricity usage and take actions that may help with energy savings. We offer the latest technology (phone apps, smart thermostats, and even smart sprinklers) so you can worry less about your electric bill and focus on what really matters in life.

Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
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In Dallas, 0% of people have switched to a plan that has some renewable energy component to it. Another 0% have switched to a plan that is partially renewable, while 0% have switched to a plan that powers homes completely by renewable electricity. This of course means that 100% of people have remained on a plan powered by traditional sources of electricity such as coal or nuclear power.
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At Quick Electricity, we’ve outlined the best Texas electricity plans ranging from one month to two years. No deposit electricity plans are great for people who are constantly moving, college students, renters, or those who want to try an electric company before locking themselves into a fixed rate energy plan. Long-term plans are for people who want to lock in a low rate, and not have to worry about fluctuations in that rate for quite a while.
Excessive Total Harmonic Distortions (THD) and not unity Power Factor (PF) is costly at every level of the electricity market. Cost of PF and THD impact is difficult to estimate, but both can potentially cause heat, vibrations, malfunctioning and even meltdowns. Power factor is the ratio of real to apparent power in a power system. Drawing more current results in a lower power factor. Larger currents require costlier infrastructure to minimize power loss, so consumers with low power factors get charged a higher electricity rate by their utility.[130] True power factor is made of displacement power factor and THD. Power quality is typically monitored at the transmission level. A spectrum of compensation devices[131] mitigate bad outcomes, but improvements can be achieved only with real-time correction devices (old style switching type,[132] modern low-speed DSP driven[133] and near real-time[134]). Most modern devices reduce problems, while maintaining return on investment and significant reduction of ground currents. Power quality problems can cause erroneous responses from many kinds of analog and digital equipment, where the response could be unpredictable.
For example, in 2012, Hawaii residents had the highest average residential electricity rate in the United States (37.34¢/kWh), while Louisiana residents had the lowest average residential electricity costs (8.37¢/kWh). Even in the contiguous United States the gap is significant, with New York residents having the highest average residential electricity rates in the lower 48 U.S. states (17.62¢/kWh).[6]
To skirt the late summer electricity rate hikes, a little bit of planning can really pay off. Try to avoid signing new long-term electricity contracts in late summer. While it may be impossible to escape signing a new electricity contract if you’re moving during that time, just know that a short-term plan may make more sense until the rates go back down in the fall.  That way you’re not stuck paying a premium rate for an entire year or more.
Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
Energy deregulation has been in place for several years however there are still a lot of people who are confused or who have not fully understand the implications, structure, details and workings of energy deregulation. Many simply know that energy deregulation means people now have the power to choose their electric companies – a diversion from the previous system where a single utility company provides services for the generation, transmission and distribution of electricity.
The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (REP). These REPs, like Spark Energy, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.
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