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Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .

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If you’re looking for cheap electricity in Houston, TX, you’ve come to the right place. We compiled the best electricity plans in Houston from the top providers, ensuring that each electricity company we select meets our high standards for business stability, eco-friendliness, and transparent pricing. You can rest easy knowing you’re choosing the best from the best.
Technology that now allows smaller quantities of power to be generated closer to the end-users at prices not too much higher than grid-based power are undermining those economies of scale. More efficient turbines, for example, allow large power users like cement plants and petrochemical factories to come off the grid. Today the limiting factor for large companies to come off the grid often isn’t the efficiency of the power generation technology, but the lack of easy availability of fuel, such as gas or coal to power these turbines Even this problem is being solved by innovations like mini-liquefied natural gas projects.
The inclusion of renewable energy distributed generation and AMI in the modern electricity grid has introduced many alternative rate structures. Simple (or fixed) rate, tiered (or step) rate, TOU, demand rates, tiered within TOU, seasonal, and weekend/holiday rates are among the few residential rate structures offered by modern utilities. The simple rate charges a specific dollar per kilowatt ($/kWh) consumed. The tiered rate is one of the more common residential rate programs, and it charges a higher rate as customer usage increases. TOU and demand rates are structured to help maintain/control a utility’s peak demand. The concept at its core is to discourage customers from contributing to peak-load times by charging them more money to use power at that time.

Anyone on a standard rate tariff is at risk of seeing rising energy bills – so one of the best ways to protect from energy price increases is to switch to a fixed rate tariff. This means that for the duration of the deal, the cost of your energy and gas will be fixed. You may be able to switch to a cheaper fixed price tariff at any point, or you may have to pay a fee if you switch before the end of the deal – so check your paperwork.


Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.
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