Residents of California paid an average of 19.65 cents per kilowatt hour (kWh) for their electricity in July, one of the highest rates in the country and well above the U.S. average of 13.12 cents/kWh. However, they use an average of 547 kWh per month, well below the U.S. average of 897. That leaves the state with a Choose Energy Price Index score of 92.9, which places it 17th nationally.

Prices for any single class of electricity customer can vary by time-of-day called TOU or time of use or by the capacity or nature of the supply circuit (e.g., 5 kW, 12 kW, 18 kW, 24 kW are typical in some of the large developed countries); for industrial customers, single-phase vs. 3-phase, etc. Prices are usually highest for commercial and residential consumers because of the additional costs associated with stepping down their distribution voltage. The price of power for industrial customers is relatively the same as the wholesale price of electricity, because they consume more power at higher voltages. Supplying electricity at transmission-level high voltages is more efficient, and therefore less expensive.
Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
In states with energy choice, the open market is not only for residents. Businesses also can take advantage of pricing and plans available through an energy supplier. In some states, only business customers have energy choice. Across the United States, the average business consumes 6,278 kWh of electricity per month and receives a bill of nearly $655.  
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But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
Anyone on a standard rate tariff is at risk of seeing rising energy bills – so one of the best ways to protect from energy price increases is to switch to a fixed rate tariff. This means that for the duration of the deal, the cost of your energy and gas will be fixed. You may be able to switch to a cheaper fixed price tariff at any point, or you may have to pay a fee if you switch before the end of the deal – so check your paperwork.
Price, of course. Prices are expressed in cents/kilowatt hour. Plan types include fixed rates and variable rates. Fixed rates offer consistency throughout the plan term, which can run from six to 36 months. Variable rates can change monthly - they're great when prices go down, but not-so-great when they don't. Finally, if you care about your carbon footprint, you may choose a plan sourced by solar or wind energy.
The UK has been a net importer of energy for over a decade, and as their generation capacity and reserves decrease the level of importing is reaching an all-time high.[127] Their fuel price's dependence on international markets has a huge effect on the cost of electricity, especially if the exchange rate falls. Being energy dependent makes their electricity prices vulnerable to world events, as well.
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Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.
Because prices from energy companies in Maryland rise and fall depending on the wholesale price of energy, residents may want a more stable rate for a longer period. A fixed-rate energy plan offers you just that, with a consistent rate for the duration of your agreement at current energy prices – regardless of fluctuations in the energy market. This could mean protection from rate spikes and savings for electric utility customers.

You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.
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