Prices for any single class of electricity customer can vary by time-of-day called TOU or time of use or by the capacity or nature of the supply circuit (e.g., 5 kW, 12 kW, 18 kW, 24 kW are typical in some of the large developed countries); for industrial customers, single-phase vs. 3-phase, etc. Prices are usually highest for commercial and residential consumers because of the additional costs associated with stepping down their distribution voltage. The price of power for industrial customers is relatively the same as the wholesale price of electricity, because they consume more power at higher voltages. Supplying electricity at transmission-level high voltages is more efficient, and therefore less expensive.

OPEC nations, along with Russia and Mexico, have refused to cut production, which is their traditional tool to prop up oil prices, out of fear of losing market share to the U.S., which has transformed the international oil market by greatly expanding hydraulic fracturing over the past decade. And U.S. producers might not lower production as quickly as some investors expect because of the significant improvement in the efficiency of horizontal fracturing wells.

Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.