We have taken the legwork out of shopping for plans by providing the most straight-forward electricity shopping experience anywhere. We show you the best deals from the most respected, reputable providers in Houston. Our providers offer great electricity rates and provide a consistently high level of customer satisfaction. Our customers regularly report huge savings on their electric bills.
A feed-in tariff (FIT) is an energy-supply policy that supports the development of renewable power generation. FITs give financial benefits to renewable power producers. In the United States, FIT policies guarantee that eligible renewable generators will have their electricity purchased by their utility.[2] The FIT contract contains a guaranteed period of time (usually 15–20 years) that payments in dollars per kilowatt hour ($/kWh) will be made for the full output of the system.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?

Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.


Should you choose a short-term, long-term, month-to-month, or prepaid plan? The short answer: it depends on your specific needs. How long do you anticipate living at your location? Are you deciding in the peak season (summer in Houston) or off season? All electricity providers in Houston offer a broad selection of plans for different contract lengths. Many also offer month-to-month and prepaid electricity plans. The bottom line is that everyone’s needs are different and all contract term lengths offer advantages and disadvantages.
The inclusion of renewable energy distributed generation and AMI in the modern electricity grid has introduced many alternative rate structures. Simple (or fixed) rate, tiered (or step) rate, TOU, demand rates, tiered within TOU, seasonal, and weekend/holiday rates are among the few residential rate structures offered by modern utilities. The simple rate charges a specific dollar per kilowatt ($/kWh) consumed. The tiered rate is one of the more common residential rate programs, and it charges a higher rate as customer usage increases. TOU and demand rates are structured to help maintain/control a utility’s peak demand. The concept at its core is to discourage customers from contributing to peak-load times by charging them more money to use power at that time.
Are you a journalist or researcher writing about this topic who needs to know more about historical rates? Send us details about what you need and we'll get back to you with an answer and a relevant quote from one of our rate experts. You should also check out the Choose Energy Data Center for more statistics and analysis centering on energy in the U.S.

Because prices from energy companies in Maryland rise and fall depending on the wholesale price of energy, residents may want a more stable rate for a longer period. A fixed-rate energy plan offers you just that, with a consistent rate for the duration of your agreement at current energy prices – regardless of fluctuations in the energy market. This could mean protection from rate spikes and savings for electric utility customers.


Dallas area residents now have the option for choosing their electric provider. However, with all of the different plans that are available, it can be difficult to make the right decision for your particular electricity needs. You may find yourself overwhelmed by the number of options presented to you by all the electric company advertisements or concerned about shady marketing gimmicks.
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