Electricity pricing (sometimes referred to as electricity tariff or the price of electricity) varies widely from country to country and may vary significantly from locality to locality within a particular country. Many factors go into determining an electricity tariff, such as the price of power generation, government subsidies, local weather patterns, transmission and distribution infrastructure, and industry regulation. “Electricity prices generally reflect the cost to build, finance, maintain, and operate power plants and the electricity grid.”[1] Some utilities are for-profit, and their prices will also include a financial return for shareholders and owners. Electricity tariffs vary by type of customer, typically by residential, commercial, and industrial connections. Electricity price forecasting is the method by which a generator, utility company, or large industrial consumer can predict the wholesale prices of electricity with reasonable accuracy. The cost to supply electricity varies minute by minute.[1]
Wind and solar power are non-dispatchable. Such power is normally sold before any other bids, at a pre-determined rate for each supplier. Any excess is sold to another grid operator, or stored, using pumped-storage hydroelectricity, or in the worst case, curtailed.[116] Curtailment could potentially significantly impact solar power’s economic and environmental benefits at greater PV penetration levels.[117] Allocation is done by bidding.[118]
Since consumer demand directly affects energy rates, it’s important to note seasonal trends of demand throughout the year. Overall, demand tends to be higher during the winter and summer months and lower during the fall and spring months. This pattern isn’t shocking since it’s normal for people to require more energy during extreme heat and extreme cold.
Residents of California paid an average of 19.65 cents per kilowatt hour (kWh) for their electricity in July, one of the highest rates in the country and well above the U.S. average of 13.12 cents/kWh. However, they use an average of 547 kWh per month, well below the U.S. average of 897. That leaves the state with a Choose Energy Price Index score of 92.9, which places it 17th nationally.

You can organize and shop by pricing at YOUR individual usage level, which allows you to shop and compare energy plans based on the rates you’ll actually see appear on your bill, inclusive of taxes and hidden fees. You won’t be misled by the “teaser rates” tied with higher usage levels that many homes never experience, as their usage level never reaches that pricing tier.