Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
Electricity cannot be stored as easily as gas, it is produced at the exact moment of demand. All of the factors of supply and demand will therefore have an immediate impact on the price of electricity on the spot market. In addition to production costs, electricity prices are set by supply and demand.[120] However, some fundamental drivers are the most likely to be considered.
During your search, it’s important to keep in mind that your timing may be the most important contributor to actually finding the lowest electricity rates. So when is the best time to find cheap electricity rates? With the market rates for electricity fluctuating on a daily basis, we know that pinpointing the best time to switch may seem difficult. Here at Think Energy, we want to provide you with information to determine the best time for you to score the lowest energy rates.
Studies show that generally demand for electricity is driven largely by temperature. Heating demand in the winter and cooling demand (air conditioners) in the summer are what primarily drive the seasonal peaks in most regions. Heating degree days and cooling degree days help measure energy consumption by referencing the outdoor temperature above and below 65 degrees Fahrenheit, a commonly accepted baseline.[123]
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
Energy Deregulation simply gives Texas residents the choice to select which electricity provider they want to use. In regulated cities, the state government restricts utility companies to only sell in their designated areas, taking the free market out of electricity. Texas deregulation gives the decision back to the consumer, and we’re happy to help make that decision easier.

To skirt the late summer electricity rate hikes, a little bit of planning can really pay off. Try to avoid signing new long-term electricity contracts in late summer. While it may be impossible to escape signing a new electricity contract if you’re moving during that time, just know that a short-term plan may make more sense until the rates go back down in the fall.  That way you’re not stuck paying a premium rate for an entire year or more.


We have taken the legwork out of shopping for plans by providing the most straight-forward electricity shopping experience anywhere. We show you the best deals from the most respected, reputable providers in Houston. Our providers offer great electricity rates and provide a consistently high level of customer satisfaction. Our customers regularly report huge savings on their electric bills.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Amigo Energy, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
A lot of these financial structures ultimately boil down to being a form of government guarantee, which means that they can’t be scaled up to “solve” countries’ power problems because the governments cannot carry all the liabilities. Countries try to introduce the private sector into power generation precisely to reduce such guarantees, which then end up returning through the back door in the form of government support.
Net metering is another billing mechanism that supports the development of renewable power generation, specifically, solar power. The mechanism credits solar energy system owners for the electricity their system adds to the grid. Residential customers with rooftop PV system will typically generate more electricity than their home consumes during daylight hours, so net metering is particularly advantageous. During this time where generation is greater than consumption, the home’s electricity meter will run backwards to provide a credit on the homeowner’s electricity bill.[3]
Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.

Fixed-rate, long-term (contract) plans provide stability in electricity rates. If market energy costs suddenly trend upward where you live, you can rest assured that you won’t have to pay more out of pocket. However, if you want to switch to a different, lower-cost plan before the end of the contract term, you’ll likely have to pay a cancellation or early termination fee.
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